Who cares about your agenda?

Nobody does. Particularly if you’re in sales. But if only the modern sales executive would understand. The modern-day sales cycle is becoming increasingly complex. Everyone’s busy (no, they’re damn busy!) despite their short attention spans, which seems to be getting shorter by a microsecond every year… around 10-20 minutes. (Wait, did you actually believe it’s […]

What’s behind the questions?

Not everyone wants to talk to you (particularly if you’re a stranger) on the phone. And irrespective of what you’re selling, they’re more comfortable doing a face-to-face conversation than even video! Thankfully, preferences don’t come in the way our modern day businesses. What does come as a challenge? Answering your prospect’s questions. Let me tell […]

Good questions inform; great questions transform!

Steve Jobs asked one profound question that transformed Apple from the verge of bankruptcy to a trillion-dollar company! What was the question? “Who is Apple and where do we fit in this world?” And here’s how he articulated the response to his question: What we’re about is not making boxes for people to get their […]