Does your idea have to be the next BIG disruptor?

Had a great meeting with some of my friends last evening. Had been due for quite some time. We swapped war stories, struggles, corporate culture, office politics and the future ahead of us. It was fun, exciting and even thought provoking to say the least. I thoroughly enjoyed it, which is rare, considering how much […]

It’s never about the price!

They say if hearing your price doesn’t make your prospects or clients gasp you’re not changing enough. And I totally second that opinion. Here’s the thing: The ones who’re stuck with the price tag or the “cost” of working won’t ever play at a world-class level.They don’t understand the difference between value and cost. They […]

What’s your market?

And by that, people usually mean who do you really serve? (And you never know if they’re curious to find their direct competitor in you!) Marketers fuss a lot about customer avatars or the ideal customer profile or the target audience at ends, which gets irritating (at times). It’s a major turn off to every […]

Going solo as a bootstrapper

I’m a fan of microbusinesses. It’s just the right kind of business for me personally since I’m not that swashbuckling entrepreneur every raves about. I don’t wish to be one. Sure, it doesn’t hurt to earn money while one sleeps but I’d rather focus on a business that pays for the value I create working […]

Less is more… when it comes to blogging

Found this in my inbox just now… Read the post on Neil’s site. Here’s the crux of it: He only wrote 862 blog posts himself. The rest are from the KISSmetrics blog and translations. (But I still admire him for what he writes, which is always super-useful and fun to read!) More content doesn’t mean […]

You can’t grow your business without this

I’ve had the fortune of building a business from the ground up twice. Because both were my own businesses, the process was much simpler. I knew the target audience, their wants, needs and most importantly the pain point I wanted to solve. The ventures, however, were a flop because I didn’t have enough hands (and […]