Can my business thrive without social media?

It’s a powerful question. One of my favourites because I still can’t answer it convincingly. Do all business have to be on social media? I’m not sure. Can some businesses thrive without social media? I’d say, hell yeah! Now, I’m not saying you should avoid the internet. That’ll be stupid. Come on! What I’m suggesting […]

Do online social groups really work?

Been pondering over this for the past few days now. I am a part of several groups on Facebook, LinkedIn and even a few online (reddit-style) forums. And I’ll be the first to say that I get immense value from the forums and a couple of Facebook groups that I’m a part of, probably because […]

My social media playbook

Been reflecting on my own content marketing strategy (different from a full-blown personal branding strategy, which isn’t my focus right now) for the past couple of weeks and felt the need to refine it a little. Make it a more purposeful while keeping a low profile (if only, slightly). The latter is quite important to […]

A very short guide for breaking addictions to social media apps

I’m not a registered psychiatrist but what I’m going to prescribe here wouldn’t kill you. Or perhaps, it would. But you sure won’t have to consult a doctor before trying this. Here you go: Delete all social apps from your phone. Every thing! If your job requires you to be on top of social media […]