What’s your market?

And by that, people usually mean who do you really serve? (And you never know if they’re curious to find their direct competitor in you!) Marketers fuss a lot about customer avatars or the ideal customer profile or the target audience at ends, which gets irritating (at times). It’s a major turn off to every […]

Forget niches, think about serving the smallest viable audience…

… and that could be an audience of just one person, though not really recommended for your main gig. It’s a great start for a side-hustle though. I’ve been seeing “niche-reports” in the form of swanky PDFs and videos (most of which, like a 99.99999%, would be gated) floating across the internet for the past […]