What if you run out of content or things to say?

That’s an existential question every content creator faces today. With the ginormous amount of content out there (videos, audios, texts and what not) prolific content creator are always on the edge of yet another crises — no content. At least nothing significant to say. I get it. I face the blank page almost every other […]

The vendor on-boarding experience

While this quite possibly could be a wild theory, my gut says there are several companies across the globe that pay attention to the ‘vendor on-boarding’ experience. What’s that? Well, it’s pretty much like the employee on-boarding experience but for vendors. As you know, a vendor is a service provider. Just like you and/or your […]

Why 81% of Indian start-ups die?

An Economic Times reports that Indian ecommerce ‘e-tailers’ have collected racked up $400 million in investor capital! And yet, most of these ventures are failing. I liked the snippet that showed up in my LinkedIn feed this morning. Source: LinkedIn Read up the comments for fascinating insights. One gentlemen even cited the 7 reasons why […]

A $60,000 lesson on making your hustle work

You may have heard this before, “I tried to do <nature of business> on the side (or worse, full time!) but it didn’t work out. I was barely making ends meet, so, I quit and got back working for someone else.” Or perhaps some variation of it. I most certainly have. And I must confess […]

I hope you don’t mind

Received a super weird request by a local service provider after I told him that I will be opting for another (internationally acclaimed) provider who was charging almost half for their services! This person messaged me back asking me to forward the email/information that has a breakdown of the cost. Concluding the message with an […]

Should you pivot?

My response is almost always, “NO.” Because I know, while the temptation of changing course is real, there are no guarantees the new pathway will lead you to success. One of the fundamentals before even considering a pivot is to ensure that you’ve checked all the marks for your business’ position, strategy, branding, marketing, and […]

Choose your clients wisely

The best way I know to separate yourself from everyone else is to narrow the scope of your target audience. Yes, like the minimum viable audience (MVA) but not exactly. Why? Because even your MVA will have a bunch of bloodsuckers who hate to pay money for the value you provide. It’s quite possible because […]

It’s never about the price!

They say if hearing your price doesn’t make your prospects or clients gasp you’re not changing enough. And I totally second that opinion. Here’s the thing: The ones who’re stuck with the price tag or the “cost” of working won’t ever play at a world-class level.They don’t understand the difference between value and cost. They […]