A $60,000 lesson on making your hustle work

You may have heard this before, “I tried to do <nature of business> on the side (or worse, full time!) but it didn’t work out. I was barely making ends meet, so, I quit and got back working for someone else.” Or perhaps some variation of it. I most certainly have. And I must confess […]

I hope you don’t mind

Received a super weird request by a local service provider after I told him that I will be opting for another (internationally acclaimed) provider who was charging almost half for their services! This person messaged me back asking me to forward the email/information that has a breakdown of the cost. Concluding the message with an […]

Should you pivot?

My response is almost always, “NO.” Because I know, while the temptation of changing course is real, there are no guarantees the new pathway will lead you to success. One of the fundamentals before even considering a pivot is to ensure that you’ve checked all the marks for your business’ position, strategy, branding, marketing, and […]

Choose your clients wisely

The best way I know to separate yourself from everyone else is to narrow the scope of your target audience. Yes, like the minimum viable audience (MVA) but not exactly. Why? Because even your MVA will have a bunch of bloodsuckers who hate to pay money for the value you provide. It’s quite possible because […]

It’s never about the price!

They say if hearing your price doesn’t make your prospects or clients gasp you’re not changing enough. And I totally second that opinion. Here’s the thing: The ones who’re stuck with the price tag or the “cost” of working won’t ever play at a world-class level.They don’t understand the difference between value and cost. They […]

Can my business thrive without social media?

It’s a powerful question. One of my favourites because I still can’t answer it convincingly. Do all business have to be on social media? I’m not sure. Can some businesses thrive without social media? I’d say, hell yeah! Now, I’m not saying you should avoid the internet. That’ll be stupid. Come on! What I’m suggesting […]

You can’t teach people how to…

I’m a huge fan of Guy Raz’s How I Built This podcast. I’ve been following it for the past couple of years and genuinely think it’s one of the best podcasts in the space. I just love the interviews. Heard Janice Bryant Howroyd, CEO of The ACT-1 Group, the largest privately held, woman owned workforce […]

How to make it easier for others to refer you

We know asking for referrals is the most effective way to grow your business. Some organizations have thrived purely on referrals. But most organizations, especially the small ones, are hesitant when it comes to referrals. They feel its awkward and intimidating (for the obvious fears of failure or rejection). And it sure is. But if […]

Going solo as a bootstrapper

I’m a fan of microbusinesses. It’s just the right kind of business for me personally since I’m not that swashbuckling entrepreneur every raves about. I don’t wish to be one. Sure, it doesn’t hurt to earn money while one sleeps but I’d rather focus on a business that pays for the value I create working […]

Reasons for not planning so much…

If you’ve been thinking about starting a business or that project you’ve been waiting to get your hands on for the past 18 months, here’s the best advice that I (and even Seth Godin) would give: Stop planning and start doing. Just finished rereading (the second manifesto this week along with two other books) Seth’s […]