You need to diversify

Not just your investments, you career too. If you’re employed somewhere. Great! Get a side-hustle. And this is particularly important if you’re slogging 14-hour-workdays and don’t see yourself working for this very firm 5 years from now. I know what you’re thinking… “how the hell am I suppose to find time for this?” I hear […]

What’s your market?

And by that, people usually mean who do you really serve? (And you never know if they’re curious to find their direct competitor in you!) Marketers fuss a lot about customer avatars or the ideal customer profile or the target audience at ends, which gets irritating (at times). It’s a major turn off to every […]

Why even bother with side projects

Regardless of who you’re working for (yourself or someone else), you should have a side project. Period. It’s not about hustling to make millions. If it happens, great! If not, that isn’t the point anyway. I’ve been working on numerous side-projects since 2007. And I’ll be honest, I haven’t made a nickel off any of […]