Leveraging your team and strengths to grow your business

If you’re a small business owner or an agency owner you’re mostly playing defence… waiting for the next project, the next client or the next pay cheque to come through. It’s tough. And at times even your business’ survival becomes a question. Of course, the simplest way to resolve this challenge is to keep your […]

Don’t sell without a process

I’m relatively new to sales and business development. The shift from marketing/marketing communications wasn’t really a smooth ride since I took it upon myself to create a sales process from the scratch. Apparently, there is and element of risk when you’re being proactive. I hadn’t realise that up until that day when I got on […]

What’s your market?

And by that, people usually mean who do you really serve? (And you never know if they’re curious to find their direct competitor in you!) Marketers fuss a lot about customer avatars or the ideal customer profile or the target audience at ends, which gets irritating (at times). It’s a major turn off to every […]

Metrics that every marketing manager should care about

I’ve been going back and forth to this piece the whole day. A compelling read and something everyone in marketing (not just the managers) should carefully study. Let me promise you one thing — your marketing game will change the minute you decide to seriously consider data and patterns (as laid out in this piece). […]

Guess who’s making the most money these days?

I remember buying my first information product. It was a copywriting course for $99 (or something like that, from what I can remember it was probably more… but I’m not sure) from one of the pioneers in the business. The course promised to transform my life and business (which I didn’t have) in just 90 […]

Applied minimalism in the age of unlimited options!

Every subject of study has two facets: theory and application. We cram (while respectfully trying to understand) a lot of theory while we’re in school and continue doing that in college. If we’re driven enough to attend the lectures (in Asia, particularly in India) or stay awake (the rest of the world) that is. Take […]

Sony’s biggest entertainment failure might surprise you!

Bumped into this great piece (essentially a set of curated tweets by Matthew Ball (he’s something big at REDEF… and he’s good! Follow him on Twitter for more goodness) last evening! Matthew talks in depth (across 16 tweets!) how Sony’s biggest failure hasn’t been the Walkman, its film studio or the mobile business but its […]

Forget niches, think about serving the smallest viable audience…

… and that could be an audience of just one person, though not really recommended for your main gig. It’s a great start for a side-hustle though. I’ve been seeing “niche-reports” in the form of swanky PDFs and videos (most of which, like a 99.99999%, would be gated) floating across the internet for the past […]

Thought leadership is overrated

It’s everywhere. And everybody wants to be one. But why? And for what? For more website traffic? Invitations to speak? Personal branding? Growing your network (or net worth as folks would like to put it)? Your Klout score? I don’t believe in thought leadership for a simple reason that anyone can have thoughts and anyone […]