The only way to become an established authority…

Everyone wants to be one. And they want it fast. Authority, influence and power might as well be the most desired and valued social recognition in the 21st century. We can blame it on the internet but I would say it was meant to be this way. We can’t help but change with the times. […]

What’s your market?

And by that, people usually mean who do you really serve? (And you never know if they’re curious to find their direct competitor in you!) Marketers fuss a lot about customer avatars or the ideal customer profile or the target audience at ends, which gets irritating (at times). It’s a major turn off to every […]

Do pass this on to a “content marketing” newbie…

It’s been quite a “content” heavy day for me. Literally. I’ve been bumping into content marketing or related queries/posts/comments/suggestions/strategy all through the day! It’s dinner time… and lo, I’m talking about “content” here again! I’ll keep this one short (I’ll try) — “content” is everywhere. The ideas, suggestions, tactics and the strategy (short, mid or […]

Why even bother with side projects

Regardless of who you’re working for (yourself or someone else), you should have a side project. Period. It’s not about hustling to make millions. If it happens, great! If not, that isn’t the point anyway. I’ve been working on numerous side-projects since 2007. And I’ll be honest, I haven’t made a nickel off any of […]

It’s the “marketplace” stupid!

One of my agendas for the day was to create a profile on Upwork as an Executive Coach. Not exactly my way of doing things but the idea was suggested by one of my benefactors. And since it didn’t hurt to create one, I just made it. Of course, I looked up other coaches in […]