Do online social groups really work?

Been pondering over this for the past few days now. I am a part of several groups on Facebook, LinkedIn and even a few online (reddit-style) forums. And I’ll be the first to say that I get immense value from the forums and a couple of Facebook groups that I’m a part of, probably because […]

Leveraging your team and strengths to grow your business

If you’re a small business owner or an agency owner you’re mostly playing defence… waiting for the next project, the next client or the next pay cheque to come through. It’s tough. And at times even your business’ survival becomes a question. Of course, the simplest way to resolve this challenge is to keep your […]

My social media playbook

Been reflecting on my own content marketing strategy (different from a full-blown personal branding strategy, which isn’t my focus right now) for the past couple of weeks and felt the need to refine it a little. Make it a more purposeful while keeping a low profile (if only, slightly). The latter is quite important to […]

What’s your market?

And by that, people usually mean who do you really serve? (And you never know if they’re curious to find their direct competitor in you!) Marketers fuss a lot about customer avatars or the ideal customer profile or the target audience at ends, which gets irritating (at times). It’s a major turn off to every […]

Do pass this on to a “content marketing” newbie…

It’s been quite a “content” heavy day for me. Literally. I’ve been bumping into content marketing or related queries/posts/comments/suggestions/strategy all through the day! It’s dinner time… and lo, I’m talking about “content” here again! I’ll keep this one short (I’ll try) — “content” is everywhere. The ideas, suggestions, tactics and the strategy (short, mid or […]

Why even bother with side projects

Regardless of who you’re working for (yourself or someone else), you should have a side project. Period. It’s not about hustling to make millions. If it happens, great! If not, that isn’t the point anyway. I’ve been working on numerous side-projects since 2007. And I’ll be honest, I haven’t made a nickel off any of […]

How to make it easier for others to refer you

We know asking for referrals is the most effective way to grow your business. Some organizations have thrived purely on referrals. But most organizations, especially the small ones, are hesitant when it comes to referrals. They feel its awkward and intimidating (for the obvious fears of failure or rejection). And it sure is. But if […]