Zen and the art of car maintenance

I was sweaty, restless and driving across three cities in Delhi-NCR. It was 39 degrees (celcius) outside but felt more like 45, thanks to my car’s clunky air conditioning. The four-hour drive was arduous to say the least. The first thing I did after coming home as guzzle down a litre of chilled water and […]

Education-based approach to marketing and sales

That’s what content marketing is. I know. I’m a content marketer (albeit a reluctant one… I hate to admit I’m one of them) myself! But this isn’t about content, it’s about education. So, we will “use” content for education — the next step. And since education is the process of facilitating learning, or the acquisition […]