You don’t create to be consumed today but to be found someday

The number of views used to be the only metric that mattered when I started to write every day. I was obsessed albeit for just about 8 days before I began to focus on what matters the most — creating something meaningful for yourself. Not others, but yourself. It’s easy to get distracted by metrics, […]

Do online social groups really work?

Been pondering over this for the past few days now. I am a part of several groups on Facebook, LinkedIn and even a few online (reddit-style) forums. And I’ll be the first to say that I get immense value from the forums and a couple of Facebook groups that I’m a part of, probably because […]

Is there nothing new under the sun?

While I’m not sure if that’s the truth, I certainly know we all have a hard time believing that statement. But here’s my honest opinion — your thoughts have been thunk before. Your ideas have been implemented before. Your challenges have been dealt with before. You just need to look for these old ideas and […]

What’s your market?

And by that, people usually mean who do you really serve? (And you never know if they’re curious to find their direct competitor in you!) Marketers fuss a lot about customer avatars or the ideal customer profile or the target audience at ends, which gets irritating (at times). It’s a major turn off to every […]

Less is more… when it comes to blogging

Found this in my inbox just now… Read the post on Neil’s site. Here’s the crux of it: He only wrote 862 blog posts himself. The rest are from the KISSmetrics blog and translations. (But I still admire him for what he writes, which is always super-useful and fun to read!) More content doesn’t mean […]

They ask, you answer

Bumped into this great book by Marcus Sheridan! Technically, I didn’t really bump into it. I’d heard Marcus on a podcast (can’t remember which one, but do check out his Mad Marketing podcast) in July last year and even bought the book… but I picked it up last week and when I’d finally finished it […]

Creating content doesn’t have to be complicated…

Or so I thought… but I’m get dumbed out when it comes to creating content. Primarily because my mind goes into a deep analytical state that sort of freezes my system in a (what seems like) permanent state of shock! That’s the reason why I loved the Document vs Create analogy. It’s convenient and doesn’t […]