Love selling, but love building relationships more

So I shared yesterday’s post with a bunch of friends (just for kicks, not validation of course!). And one of my coach friends shot back stating “I sense a strong aversion to selling or being judged. Is that the case?” Ouch! Of course, not! I love to sell! Not in a crazy way but the […]

Is there nothing new under the sun?

While I’m not sure if that’s the truth, I certainly know we all have a hard time believing that statement. But here’s my honest opinion — your thoughts have been thunk before. Your ideas have been implemented before. Your challenges have been dealt with before. You just need to look for these old ideas and […]

Leveraging your team and strengths to grow your business

If you’re a small business owner or an agency owner you’re mostly playing defence… waiting for the next project, the next client or the next pay cheque to come through. It’s tough. And at times even your business’ survival becomes a question. Of course, the simplest way to resolve this challenge is to keep your […]

The only way to become an established authority…

Everyone wants to be one. And they want it fast. Authority, influence and power might as well be the most desired and valued social recognition in the 21st century. We can blame it on the internet but I would say it was meant to be this way. We can’t help but change with the times. […]

What’s your market?

And by that, people usually mean who do you really serve? (And you never know if they’re curious to find their direct competitor in you!) Marketers fuss a lot about customer avatars or the ideal customer profile or the target audience at ends, which gets irritating (at times). It’s a major turn off to every […]

Do pass this on to a “content marketing” newbie…

It’s been quite a “content” heavy day for me. Literally. I’ve been bumping into content marketing or related queries/posts/comments/suggestions/strategy all through the day! It’s dinner time… and lo, I’m talking about “content” here again! I’ll keep this one short (I’ll try) — “content” is everywhere. The ideas, suggestions, tactics and the strategy (short, mid or […]

Guess who’s making the most money these days?

I remember buying my first information product. It was a copywriting course for $99 (or something like that, from what I can remember it was probably more… but I’m not sure) from one of the pioneers in the business. The course promised to transform my life and business (which I didn’t have) in just 90 […]

The content marketing process… explained!

This is a supercool find! A content marketing process… from start to finish*. Everything that you (or your colleague/friend/parents/spouse/whoever) wanted to know in an infographic format by the good folks at BuzzSumo. Check it out here: Here’s how it can make sense for you… If you work alone on projects, this process might help you […]

Execution is everything!

I’ve talked in detail about hustle porn and how delusional can it get after some time (without any offense to GaryVee, of course, he wouldn’t give a shit but still…). Like it or not, the millions of fans that Gary has like him for the motivational messages he shares on a daily basis. It just feels […]

A very short guide for breaking addictions to social media apps

I’m not a registered psychiatrist but what I’m going to prescribe here wouldn’t kill you. Or perhaps, it would. But you sure won’t have to consult a doctor before trying this. Here you go: Delete all social apps from your phone. Every thing! If your job requires you to be on top of social media […]