So, what do you do?

Every now and then I would bump into someone who would eventually ask me, “So, what do you do?” It’s one of my least favorite questions. The worst of all scenarios, however, is introducing myself in public settings. I hate it. And that’s just putting it mildly. Yet, I end up sharing a rambling of […]

How to make it easier for others to refer you

We know asking for referrals is the most effective way to grow your business. Some organizations have thrived purely on referrals. But most organizations, especially the small ones, are hesitant when it comes to referrals. They feel its awkward and intimidating (for the obvious fears of failure or rejection). And it sure is. But if […]