Should you pivot?

My response is almost always, “NO.” Because I know, while the temptation of changing course is real, there are no guarantees the new pathway will lead you to success. One of the fundamentals before even considering a pivot is to ensure that you’ve checked all the marks for your business’ position, strategy, branding, marketing, and […]

You’ve got to change that damn script!

If you have an idea or a thought that’s worth share, believe it, people have already heard it. Even if you think you’re a special snowflake or you have unique talents nobody else in the company has or you’re selling a world-class product that’ll save your prospect millions of dollars! If that’s too difficult to […]

It’s never about the price!

They say if hearing your price doesn’t make your prospects or clients gasp you’re not changing enough. And I totally second that opinion. Here’s the thing: The ones who’re stuck with the price tag or the “cost” of working won’t ever play at a world-class level.They don’t understand the difference between value and cost. They […]

Who vouches for you?

Chances are many would, but all the hard work you’ve done over the years amounts to nothing if you’ve got no proof! I know it’s elementary but this is worth thinking about — how often have you gone out of your way to get that testimonial or positive feedback that you so much deserve? I […]

You can’t teach people how to…

I’m a huge fan of Guy Raz’s How I Built This podcast. I’ve been following it for the past couple of years and genuinely think it’s one of the best podcasts in the space. I just love the interviews. Heard Janice Bryant Howroyd, CEO of The ACT-1 Group, the largest privately held, woman owned workforce […]

Leveraging your team and strengths to grow your business

If you’re a small business owner or an agency owner you’re mostly playing defence… waiting for the next project, the next client or the next pay cheque to come through. It’s tough. And at times even your business’ survival becomes a question. Of course, the simplest way to resolve this challenge is to keep your […]