Leveraging your team and strengths to grow your business

If you’re a small business owner or an agency owner you’re mostly playing defence… waiting for the next project, the next client or the next pay cheque to come through. It’s tough. And at times even your business’ survival becomes a question. Of course, the simplest way to resolve this challenge is to keep your […]

Speak to the right person… always!

If you’re desperate for making the quota, get this, you won’t. Especially if you keep doing the same things and expect different results. The other day I spoke about the importance of having a rock-solid sales process, but even the world’s best process won’t save you if you’re speaking to the wrong person. And guess, […]

Don’t sell without a process

I’m relatively new to sales and business development. The shift from marketing/marketing communications wasn’t really a smooth ride since I took it upon myself to create a sales process from the scratch. Apparently, there is and element of risk when you’re being proactive. I hadn’t realise that up until that day when I got on […]

What’s your market?

And by that, people usually mean who do you really serve? (And you never know if they’re curious to find their direct competitor in you!) Marketers fuss a lot about customer avatars or the ideal customer profile or the target audience at ends, which gets irritating (at times). It’s a major turn off to every […]

The buyer’s process

If you’re an entrepreneur or a freelancer or a business development expert you’ve been shown the door, brushed off, asked not to contact again or worst, been told: “they’ll think about it and get back to you.” Right? If that’s you, then let me tell you one thing — I’ve been there myself and can […]

It’s the “marketplace” stupid!

One of my agendas for the day was to create a profile on Upwork as an Executive Coach. Not exactly my way of doing things but the idea was suggested by one of my benefactors. And since it didn’t hurt to create one, I just made it. Of course, I looked up other coaches in […]

Applied minimalism in the age of unlimited options!

Every subject of study has two facets: theory and application. We cram (while respectfully trying to understand) a lot of theory while we’re in school and continue doing that in college. If we’re driven enough to attend the lectures (in Asia, particularly in India) or stay awake (the rest of the world) that is. Take […]

Bootstrapping as a coach or a consultant

Great insights on bootstrapping as a solo practitioner from Seth’s podcast last evening. One of the fans asked the pivotal question for folks (the support professionals) like us — “How would an executive coach bootstrap?” Seth’s response was pretty straightforward — Coaches and consultants aren’t bootstrappers but freelancers. They have to fight for each and every […]

Rejection proof!

If you’re hesitant to ask or answer a question, even if your life depended on it, there’s ought to be a reason for that. And we all know what it is — the fear of rejection. Although rejection is almost never personal (I said, “almost”) it sure does feel like it. Now, I don’t want […]

How Content Can Push Consumers Further in the Buying Cycle

A sensible post on how valuable content push your potential customers into the buying cycle. Which, for the uninitiated, translates to more sales! And let’s not even discount the other great benefits of content but that’s already been discussed here and in about 7.7998 million and a half blog posts elsewhere. Unless you’re in the […]