Bootstrapping as a coach or a consultant

Great insights on bootstrapping as a solo practitioner from Seth's podcast last evening. One of the fans asked the pivotal question for folks (the support professionals) like us — "How would an executive coach bootstrap?" Seth's response was pretty straightforward — Coaches and consultants aren't bootstrappers but freelancers. They have to fight for each and every …

How Content Can Push Consumers Further in the Buying Cycle

A sensible post on how valuable content push your potential customers into the buying cycle. Which, for the uninitiated, translates to more sales! And let's not even discount the other great benefits of content but that's already been discussed here and in about 7.7998 million and a half blog posts elsewhere. Unless you’re in the …