Do pass this on to a “content marketing” newbie…

It's been quite a "content" heavy day for me. Literally. I've been bumping into content marketing or related queries/posts/comments/suggestions/strategy all through the day! It's dinner time... and lo, I'm talking about "content" here again! I'll keep this one short (I'll try) — "content" is everywhere. The ideas, suggestions, tactics and the strategy (short, mid or …

Having an editorial calendar isn’t enough

Finally! Someone nailed it on the head! It's been a common perception that having a full calendar is all there is to it for content marketing. Clarification: Your Editorial Calendar is Not Your Content Marketing Strategy! What gives? Well, a lot. Check out this thorough and well-timed post by Michelle Linn.

Bootstrapping as a coach or a consultant

Great insights on bootstrapping as a solo practitioner from Seth's podcast last evening. One of the fans asked the pivotal question for folks (the support professionals) like us — "How would an executive coach bootstrap?" Seth's response was pretty straightforward — Coaches and consultants aren't bootstrappers but freelancers. They have to fight for each and every …