A very short guide for breaking addictions to social media apps

I’m not a registered psychiatrist but what I’m going to prescribe here wouldn’t kill you. Or perhaps, it would. But you sure won’t have to consult a doctor before trying this. Here you go: Delete all social apps from your phone. Every thing! If your job requires you to be on top of social media […]

It’s the “marketplace” stupid!

One of my agendas for the day was to create a profile on Upwork as an Executive Coach. Not exactly my way of doing things but the idea was suggested by one of my benefactors. And since it didn’t hurt to create one, I just made it. Of course, I looked up other coaches in […]

Applied minimalism in the age of unlimited options!

Every subject of study has two facets: theory and application. We cram (while respectfully trying to understand) a lot of theory while we’re in school and continue doing that in college. If we’re driven enough to attend the lectures (in Asia, particularly in India) or stay awake (the rest of the world) that is. Take […]

Bootstrapping as a coach or a consultant

Great insights on bootstrapping as a solo practitioner from Seth’s podcast last evening. One of the fans asked the pivotal question for folks (the support professionals) like us — “How would an executive coach bootstrap?” Seth’s response was pretty straightforward — Coaches and consultants aren’t bootstrappers but freelancers. They have to fight for each and every […]

Forget niches, think about serving the smallest viable audience…

… and that could be an audience of just one person, though not really recommended for your main gig. It’s a great start for a side-hustle though. I’ve been seeing “niche-reports” in the form of swanky PDFs and videos (most of which, like a 99.99999%, would be gated) floating across the internet for the past […]

How will you make this work, Sunil?

That’s how my prospect responded when I asked his whereabouts! We were scheduled for an appointment and I was right outside this person’s office in New Delhi. I walked into the building, asked the receptionist to convey (to the contact) that Mr. Nair has arrived. She danced her finger on the keyboard and unemotionally blurted […]

Systematize your business

Read this great piece by the good folks at the SweetProcess.com. The article talks in depth about the advantages and challenges of systematizing a business, particularly documentation, which we know can be a pain in the ass! Pretty handy strategy for start-ups and small businesses. Do check it out! If you like this piece and […]

20 best essays on marketplaces

Bumped into this gem of a post by Andrew Chen, a silicon valley insider who knows a thing or two about start-ups and marketing. He’s a general partner with Andreessen Horowitz (and now you know the previous sentence was sarcastic). In my opinion, this post is the best education you can get on marketplaces and […]

Going solo as a bootstrapper

I’m a fan of microbusinesses. It’s just the right kind of business for me personally since I’m not that swashbuckling entrepreneur every raves about. I don’t wish to be one. Sure, it doesn’t hurt to earn money while one sleeps but I’d rather focus on a business that pays for the value I create working […]