Leveraging your team and strengths to grow your business

If you’re a small business owner or an agency owner you’re mostly playing defence… waiting for the next project, the next client or the next pay cheque to come through. It’s tough. And at times even your business’ survival becomes a question. Of course, the simplest way to resolve this challenge is to keep your […]

How to start a 6-figure business

If you see this headline anywhere on the interwebs, run for your life! I mean, literally. If you can’t, be prepared to be swooned away by a compelling copy that will make you pull your credit card out of your wallet and pay. If you’re the cautious kind, you’ll explore payment options and see if […]

The only way to become an established authority…

Everyone wants to be one. And they want it fast. Authority, influence and power might as well be the most desired and valued social recognition in the 21st century. We can blame it on the internet but I would say it was meant to be this way. We can’t help but change with the times. […]

Majoring in the minor things

It’s the truth. Something almost all of us default too. Because we want to get it right. And this is particularly true with leaders at small and mid-size organisations. While I don’t understand the psychology behind this behaviour, I do know it stems from insecurity. If you disagree, explain why would a startup’s CEO (or […]

What’s your market?

And by that, people usually mean who do you really serve? (And you never know if they’re curious to find their direct competitor in you!) Marketers fuss a lot about customer avatars or the ideal customer profile or the target audience at ends, which gets irritating (at times). It’s a major turn off to every […]

That priceless feeling!

I’ve spent more than half of my life challenging the norms, fighting the status quo (in a way) and bending the rules to just be satisfied with whatever I was doing. And I thought that’s what life is all about — either follow the rules or create new ones, by bending them. Despite the insignificant […]

Any given Sunday!

Hand me a list and I’ll get to work. Today wasn’t any different. I should ideally be happy. The day was super productive… But it’s almost midnight and I miss my kids. They’re fast asleep. Of course, I’ll catch up with them tomorrow but that’s not the point. The challenge with all us hustlers is […]

Do pass this on to a “content marketing” newbie…

It’s been quite a “content” heavy day for me. Literally. I’ve been bumping into content marketing or related queries/posts/comments/suggestions/strategy all through the day! It’s dinner time… and lo, I’m talking about “content” here again! I’ll keep this one short (I’ll try) — “content” is everywhere. The ideas, suggestions, tactics and the strategy (short, mid or […]

Why even bother with side projects

Regardless of who you’re working for (yourself or someone else), you should have a side project. Period. It’s not about hustling to make millions. If it happens, great! If not, that isn’t the point anyway. I’ve been working on numerous side-projects since 2007. And I’ll be honest, I haven’t made a nickel off any of […]

How to make it easier for others to refer you

We know asking for referrals is the most effective way to grow your business. Some organizations have thrived purely on referrals. But most organizations, especially the small ones, are hesitant when it comes to referrals. They feel its awkward and intimidating (for the obvious fears of failure or rejection). And it sure is. But if […]