Why learn to write copy?

Confession: I wouldn’t ever classify myself as a copywriter. Not even a competent one. Though I did my share of copywriting when I was beginning my career in marketing and communications. My first job as a PR assistant at a local transportation agency taught me a lot about marketing, sales and persuading people using words. […]

Corruption. An opportunity?

It sucks being ripped off despite having a conscience. Doesn’t it? It pinches. Hard. And I’ve been burned several times. This doesn’t mean I’m “holier than thou.” Far from it. I just feel that hurting someone doesn’t have to be physical or emotional. A stupid decision is all it takes to inflict pain and hurt. Last […]

Not perfect

My friends, family and even some of my colleagues have accused me of being a perfectionist far too many times than I would want. It doesn’t make any sense. In fact, I used to hate perfectionists! Who wouldn’t? Don’t they waste a ton of time to just get everything right? Boy, I’ve worked with them. […]

Breaking it down

Through with an intensive weekend. A day and a half of physical training programs. Kettlebells and GroundForce training. It’s fascinating to learn how master practitioners (you know, the ones who truly care to go deep) use these simple tools and organise it into systems to make it more accessible to the masses. I find that […]

Too tired to write…

Really, I am. After a grueling (yet fun and entertaining) 8-hour long kettlebell workshop, the only thing I can think of is sleep. But I wanted to write. Though I don’t have a clue what to. I started out with a few ideas but am mentally too drained to think deeply. Which brings me to […]

I’m sorry… we can’t!

Years ago I ran an independent training consultancy. My niche was in marketing communication with a deep specialization in business writing (not copywriting, simply writing in a business context). As expected, things were a little shaky at the outset. I didn’t know where to start and most importantly where I’d wanted to go! The biggest […]

How to make people instantly like you…

Google that! And Business Insider’s explanation comes out at the top… leaving out the remaining 2,18,00,000 similar results… (which aren’t as good anyway) Simple! Right? Interesting, isn’t it? Here’s an afterthought… (since I’m so sick of reading, seeing and hearing about it): why do we even have this desire to be instantly liked by someone we may […]