It’s been quite a “content” heavy day for me. Literally. I’ve been bumping into content marketing or related queries/posts/comments/suggestions/strategy all through the day! It’s dinner time… and lo, I’m talking about “content” here again!
I’ll keep this one short (I’ll try) — “content” is everywhere. The ideas, suggestions, tactics and the strategy (short, mid or long-term) are great too! The challenge is almost everyone knows about it. If you don’t… or perhaps someone you know doesn’t, here’s a comprehensive guide to content marketing someone wrote in late 2018 (as if the billion other posts on the same damn topic weren’t enough).
While the post elaborates on the endless options one has to explore and implement a content marketing strategy, everything eventually boils down to one thing — where the hell do you start?
The answer is pretty simple. Start right from where you are right now. It doesn’t matter if it’s a blog or Facebook or LinkedIn or Twitter or Medium or Podcast or YouTube or whatever! Just start! That is the key.
Of course, purists would argue about the “own vs rented” land. They’re right. But I would rather have an eager soul get started right now than wait for 48 hours or 48 weeks until they’ve perfected their website.
Remember this — no matter what you create, you can always make copies of the stuff that you’re putting online somewhere up in the cloud. (It feels like the early 2000s as I say this.) You can always bring it all back to your “owned” land when you’re ready. Just don’t use it as an excuse to not get started.
And if you’re wondering how the hell could you possibly maintain a blog, Facebook posts, Instagram and the hundred other options… you’re right. You can’t. And whoever told that it’s important to be omnipresent is a moron. Because the ones who truly are everywhere don’t do this alone.
Finally, keep in mind that you’re doing this for yourself and your mission (whatever that may be). The results aren’t always typical. They will always vary. When you’re creating content or implementing your own content marketing strategy the focus should be always on serving your customers/clients/audience without losing your soul.
Yeah, I said it, you don’t have to sell yourself to make an impact or to serve your audience. And that is a lot of hard work.
Are you willing to commit? If yes, you know what to do. Stay where you are and move ahead… one step at a time.